No matter how much expertise you have, or how many years you’ve worked in your industry, if you can’t write clearly, most of your knowledge and experience are lost.
Clear writing is the result of clear thinking.
Throughout the day, you write to motive your readers to do something – agree to a decision, approve a budget, change a process, attend a meeting, buy a product or service, and hundreds of other actions. That requires clear and logical organization, and persuasive writing.
This hands-on session combines real-world business examples, discussons, and exercises to give you practical, relevant skills you will use immediately to define your objective, organize your ideas, and write clearly.
Through case studies, active exercises, and guided assignments, you’ll learn to communicate your ideas persuasively to motivate and inspire your readers.
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