Communicating for Action
A series of 2-hour classes that will give your colleagues the confidence and skills to think clearly & communicate persuasively
Clear Writing Basics
Five, 2-hour Sessions
1. Introduction to Clear Writing
A fun and surprising look at how the fundamental structure of the English language significantly affects what you say and how you say it. You’ll never look at a comma quite the same way again.
2. Develop a Specific Objective
Insightful strategies and practical techniques for developing clear and focused communication objectives. You’ll gain new perspectives about why so many of your emails and requests are ignored.
3. Understand Your Readers
Each person you write to has experiences, opinions, priorities, and expectations that are different from yours. You’ll learn how to define your readers’ perspectives, and capture their attention.
4. Clear Sentences and Logical Paragraphs
Contrary to what you’ve been taught since 3rd grade, writing is not a process of filling up space! You’ll review examples of passive voice, sloppy style, and complexity – then transform them into clear writing.
5. Email and Proposals that Inspire Results
Email
The daily flood of email makes your inbox and outbox difficult to manage. You’ll learn 10 fresh ideas to help you cut through the clutter, focus on your objectives, and compel your reader to take action.
Proposals
Whether you’re a manager, sales pro, technical expert, finance specialist, or support staff, you must write to inspire your readers. You’ll learn 7 steps for creating compelling documents that achieve results.
Advanced Persuasive Writing
Two, 2-hour Sessions
Participants should attend both sessions
1. Brainstorming, Outlining, and Argument Structure
Most business writing is designed to convince others to do something – change a process, take an action, or approve a decision. Using a case study, you’ll practice ways to generate ideas, collaborate, identify reader perspectives, create a clear outline, and apply Aristotle’s method for structuring a logical argument.
2. Writing an Argument
Using the strategy and tactics you created in Session 1, you’ll develop a persuasive document that presents a clear recommendation, introduces facts, supports claims, and anticipates objections. Working in small groups, you’ll write, revise, edit, and present your response for critiques (and praise!) by your classmates.
Effective Presentation Skills
Two, 2-hour Sessions
Participants should attend both sessions
1. Develop Self-Awareness and Confidence
Through fun, challenging, and insightful exercises you’ll learn how to use body language, vocal techniques, life experiences, and story-telling principles to inspire and educate your audience.
2. Create Compelling Presentations
Collaborating in small groups, you’ll brainstorm and outline your ideas, write a clear, logical script, create visuals to enhance your story, and deliver your presentation for critiques (and praise!) by your classmates.
Want to know more?
We'll be happy to send you more information about our Communication Seminars.
Just click here: Contact Us!
Call 713-861-9992 or email: John@JohnSturtevant.Com