adult_student_internal.jpgClear Writing Essentials

You’ll learn to organize your thinking and write what you mean, without the clutter of useless words and complexity.

What you’ll learn:

How to be clear – The single most important goal in writing.

Purpose – Why are you writing? What are you writing? What do you want to accomplish?

Audience – Who are your readers? What are their perspectives?  

Plan, write, revise, edit – A process to help you think clearly, organize your ideas, and take less time writing.

 

Analysis

You will learn how to dig deeper, understand your objectives, consider options, choose a direction, and organize your ideas.

You will learn how to use these planning tools:

• Analytical questions - How to look beyond the obvious.

• Brainstorming - How to generate ideas and form connections.

• Outlining - How to organize your ideas and structure a logical document.

Analysis Exercises

You will participate in a series of exercises designed to help you examine a situation thoroughly, and ask the right kinds of questions.

What you’ll learn:

• A 4-step process that’s guaranteed to improve your efficiency

• Practical ways to uncover your real objectives for writing

• How to keep your words from obscuring your ideas

• How to address the 4 most common reader attitudes

• Ways to avoid jargon, clichés and pompous language

• How to motivate your reader to take action

  

Persuasive Writing

adult_students.jpg

Most often in business, we write to convince others to do something.

You will learn how to structure an argument, introduce facts, support claims, and make clear recommendations – all essential to persuasive communication.

We’ll analyze a given business situation and produce an outline for an effective argument.

What you’ll learn:

• The 5 most common communication mistakes business people make – and how to avoid them.

• 29 questions to help you think and write analytically.

• How to achieve cooperation and encourage action through writing.

• The 7 essential components of an effective argument.

Sentences & Paragraphs

• The Sentence - People use them every day, but don’t know what they are.

• The Paragraph - Your document’s rhythm section.

• You will learn how to write effective sentences and paragraphs to make your writing clear, logical, and persuasive.

Revising & Editing

• We’ll look at writing examples and revise them to improve style, structure, word choice, and clarity.

• Style - How to set the right tone for your audience and purpose.

• Clarity - What’s clear for the writer is often confusing for the reader!

• Loud, later, slow - A 3-step technique to help strengthen your writing.

• The syllogism - Aristotle’s tool for structuring a logical argument.

 

Assignment:

Working in teams, you will write an assignment based on a given business scenario. Using the ideas and outline you created during the workshop, you will determine purpose, audience, and expected outcome.

Critiques:

Each team will present their paper and discuss how they accomplished the assignment. Each participant receives a 78-page workbook with notes, examples, exercises, grammar tips, and a recommended reading list.

 megesture.jpg 

Want to know more?

Just click here:  Send me details!