Course Title

Persuasive Business Writing
Think clearly & write what you mean

Training Strategy

 Information is plentiful in every organization, but how you and your colleagues communicate that information is critical. Business people must turn information into knowledge to help managers, colleagues, customers, and business partners understand often complex ideas, and make educated decisions.

 Objective

 Clear writing starts with clear thinking.

Persuasive Business Writing is an energetic, challenging, and thought-provoking one-day session packed with new ideas and practical techniques to help you master what many people struggle with: How to think clearly and write persuasively.

In business, you often write to convince others to do something – approve a budget, change a process, support a project, and dozens of other kinds of decisions. During this workshop, you will collaborate on problem-solving exercises; write and revise assignments; learn to think analytically; and form a logical, persuasive argument.

 Learning Outcomes

 After completing this workshop, you will be able to:

 • Apply analytical-thinking techniques to assess key issues and decision points

• Define and identify audience perceptions and expectations

• Create and structure logical, persuasive, and clearly-organized documents

• Recognize, consider, and effectively address opposing points of view

• Assess and measure the effects of your writing through active inquiry

• Motivate and inspire your readers through active and persuasive writing

• Cut through the clutter to make messages relevant and valuable to your audience

 

 Who should attend

This course is ideal for people at all levels including managers, technical experts, sales professionals, business analysts, marketing teams, and administrative staff. It’s designed for everyone who has to communicate their ideas throughout the work day.

 

 

Course Title

Speak Like You Mean It!  
Learn to present with clarity & confidence

 Training Strategy

If you shake in the knees and stumble over your words when you give a presentation, this workshop is for you. You’ll gain confidence speaking in public by learning to feel comfortable with your content, your physical presence, and your vocal style.

 Objective

Speak Like You Mean It! combines confidence-building public-speaking techniques, story-telling principles to engage your audience, improvisational acting exercises to help you think on your feet, and practical guidelines for creating presentation graphics – all designed to help you engage your audience, and deliver your ideas clearly.

Learning Outcomes

After completing this workshop, you will be able to: 

• Connect with your audience through vocal rhythm, eye-contact, and body language

• Boost your creativity, generate ideas, craft a story, and create compelling presentations

• Use your life and work experiences as strengths

• Create visuals that clarify, enhance, and strengthen your message

• Present with confidence to engage, motivate, and inspire your audience 

 

 Who should attend

This workshop is ideal for managers who need to refine their communication skills; technical professionals who make presentations to management; sales pros who want to be more persuasive; and business people who want to create compelling presentations and deliver them with confidence.

 

 

Course Title

Active Listening
Learn to communicate better by listening better

Training Strategy

The key to active listening is to hear with the goal of understanding, rather than simply waiting to reply. This skill requires that the listener develop self-awareness, cultivate empathy, focus on the speaker, and eliminate
the urge to tell rather than to hear.

 Objective

During this hands-on, full-day session, you will engage in fun, insightful, and eye-opening exercises designed to help you explore who you are as an individual; ways to recognize patterns that block communication; how your life experiences shape your perceptions; and how these perceptions affect your business relationships.

Learning Outcomes

 After completing this workshop, you will be able to: 

 • Define four primary audience perspectives and expectations

• Recognize three types of learners and corresponding responses

• Identify various perceptions of value and benefits among your client profiles

• Use words that precisely communicate your meaning and purpose

• Ask probing, insightful questions to uncover your reader’s perceptions

• Understand how to focus on the topic your audience cares about the most

• Acknowledge the speaker and signal active listening

 

 Who should attend

Managers, sales professionals, customer service teams, marketing pros, technical support staff – everyone who has to listen well, and communicate clearly.

 

 

 

Course Title

Collaborative Communication
Getting along & getting things done

Training Strategy

Companies create healthier, and more productive work environments by helping employees be aware of their behavior, judgments, expectations, and attitudes.

Collaborative Communication gives you a chance to explore how you perceive yourself and others, and how those perceptions influence your communication style, and your ability to lead, manage, and collaborate.

Objective

Collaborative Communication is an insightful, challenging, and active one-day session packed with fresh ideas and practical techniques to help you and your colleagues work together and accomplish more.

You will participate in a series of exercises to awaken your self-awareness; see and hear how your actions and words affect others; discover how learning styles influence productivity; and identify how recognizing an individual’s personality and motivation allows for greater efficiency among teams.

Learning Outcomes

After completing this workshop, you will be able to: 

• Recognize how shared values and experiences strengthen teams

• Identify dominant learning styles that influence communication

• Use active dialog techniques to improve communication

• Apply constructive criticism principles to build confidence and collaboration

• Assess how your body language and vocal style affect understanding

• Motivate and inspire teams through clear, persuasive communication

• Encourage and support coworkers to their full abilities and potential

 

Who should attend

Managers, technical experts, sales professionals, business analysts, marketing teams, and administrative staff. This course is ideal for everyone who has to communicate clearly and collaborate effectively with coworkers, business partners, and customers.

 

 

Course Title

Cure Business Gobbledygook
Hands-on coaching to help you write like a human

Training Strategy

No matter how much expertise you have, or how many years you’ve worked in your industry, if you can’t communicate clearly, your knowledge and experience are lost. The problem is, many business people fall into the trap of generating bland, boring, and confusing writing. If that includes you, here’s your chance to kick that habit!  

Objective

This one-day workshop is fun, thought-provoking, and packed with new ideas and fresh techniques to help you become a clear thinker and effective communicator.

A small class size gives you the opportunity to create your own work-related documents in class, with in-depth guidance, and personal coaching from an award-winning professional writer and teacher.

You’ll develop an assignment based on a topic you choose; receive detailed guidance on messaging, revising, and editing your own work; and collaborate with peers to learn constructive feedback.

Learning Outcomes

After completing this workshop, you will be able to:

 • Break out of stale writing habits and write like a human

• Develop your own compelling writing voice

• Revise and edit to strengthen your writing

• Use active writing style to make your message clear

• Motivate and inspire your readers through active writing

• Learn and practice a classic structure for a persuasive argument

• Apply your new skills on the job to keep your writing fresh

 

 Who should attend

Managers, technical professionals, business analysts, marketing teams, sales professionals, and administrative staff. This course is ideal for everyone who wants personal coaching on how to communicate their ideas and write persuasively.