John Sturtevant's Business Writing Seminar

Get the confidence and skills you need to think clearly & write what you mean.

Information is plentiful in every organization. But how you communicate that information is critical. You must continually turn information into knowledge to help your managers, colleagues, and customers understand often complex ideas, and make educated decisions.  

Clear writing starts with clear thinking.

John Sturtevant's Business Writing Seminar is an energetic, fun, challenging, and thought-provoking day packed with new ideas and practical techniques – all designed to give you the confidence to master what people struggle with the most – how to think clearly and write what you mean.

What you’ll learn:  

  • The most important goal in writing (it’s not what you think).
  • The #1 question on every reader’s mind (you’re thinking it right now).
  • Why thinking about tomatoes will make you a better writer (it really works!)
  • 4 ways to define your objective and expected outcome.
  • Listening skills that help you identify your reader’s perspective.
  • How to understand, and answer, your reader’s expectations.
  • Why format, style, and organization contribute to clear writing.   
  • Persuasive-writing structure and techniques that produce results.
  • Dozens of other practical ideas you can use immediately!

Who should attend:

Managers, technical professionals, business analysts, sales & marketing pros, administrative staff – everyone who has to communicate their ideas throughout the work day.

In this highly-interactive full-day session, you will collaborate on problem- solving exercises, write and revise assignments, and learn from others through peer critiques. 

You’ll also learn and practice the principles of analysis and argument. In business, you most often write to convince others to do something –  approve a budget, change a process, support a project, and dozens of other kinds of decisions. You’ll learn how to think analytically and form a logical, persuasive argument. 

Speaker John Sturtevant


Thu, Sept. 16, 2010
7:30 a.m. - 4:30 p.m.
(GMT-0500) US/Central


University of Phoenix
4888 Loop Central Drive
Houston, Tx 77081