January

When people get busy, they can get careless…lazy even! And nearly all of us are swamped with a flood of daily email too ominous to manage. As a result, the ubiquitous inbox and sent items folders can be a blessing…and a curse.

Here's the first in a series of ten ideas to help you cut through the email clutter, focus your message, and compel your readers to take action.

#10. Begin with the end.

What do you want your reader to learn? Put that in the subject line. Make it focused and active. This lets your reader judge its priority. Tell the reader what you will do, or what you expect yo to do.

 
Ask yourself:       

Can my reader learn why I’m writing from the subject line or first sentence? 

So put your end at the beginning. Send it now if you need an answer now, or send it later if it can wait. In fact, if you need an answer now, a phone call or walk down the hall might be the best idea!

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Things we like.

Take a look at this handy and humorous graphic on the art of the email subject lines here. Then come back and read about who invented email below!

 

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Things to ponder.

A fourteen year-old boy named VA Shiva Ayyadurai
VA Shiva Ayyadurai
VA Shiva Ayyadurai
VA Shiva Ayyadurai
VA Shiva Ayyadurai
invented email. It's true! You can read about him here.

 

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