John’s Blog


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Abbreviations are OK. IF they help you be clear.

You’ll gain useful insights about your readers by asking them questions, and listening to them.

When you read your own writing aloud you’ll hear things you overlook otherwise.

The so-called rules of our language are elusive and continuously changing. And how you define a rule depends on which …

The adage "it's not what you said, but how you said it" is profoundly true, especially around the office

Spelling and grammar are important. But the key to clear writing is to focus on using words with intention.