A team of 30 senior analysts and managers from BP America’s production operations recently discovered the principles of clear thinking and persuasive writing in a full-day Persuasive Writing Workshop at their West Houston facility.

As the BP team learned, The Persuasive Writing Workshop provides concepts and techniques that reach far beyond conventional business writing training. 

“This workshop will make you think about business communication in a way you never have before,” said Brian Martin, Health & Safety Trainer for BP America. “The greatest value to me were the exercises, they really helped the ideas hit home.”

Randy East, BP Health & Safety Analyst agreed. “The Writing Workshop opened my eyes and changed my thinking about my writing skills,” he said. “John provided excellent techniques that I know will prove very useful.”

“This was a great investment of my time,” said Rick Ingram. “John gave me practical tools I can use right away, like brainstorming and outlining, but also new ideas that provide a more complete foundation for my writing.”

“John’s approach is directed toward his audience,” added Carleen Leonhardt. “His ideas were very well-thought-out and extremely useful. He taught me how to define a specific objective and how to strive for transparent writing – two new skills I’ll use immediately.”

BP is the largest operator (excluding National Oil Companies) in the world with over 6.6MM BOE/Day gross operated production. BP operates is 25 countries on six continents.

BP’s NAG SPU is in the Exploration and Production (E&P) Segment of the business, comprised of 2 Business Units geographically spread from the US Gulf Coast through to the northwest Canadian artic. The SPU comprises assets along all stages of the upstream life cycle, from exploration to major projects.

The Writing Workshop delivers onsite business writing training to organizations worldwide. Learn more at http://www.thewritingworkshop.org

Get free ideas about how to think clearly and write what you mean here: http://johnsturtevant.blogspot.com/