A group of 24 engineers, planners, and designers from one of the country’s top engineering firms recently participated in 2-day Persuasive Writing Workshop designed to help them communicate complex engineering data clearly and persuasively.

The Persuasive Writing Workshop gave the engineering professionals the confidence and skills they need communicate in writing and presentations. “The workshop was very thought provoking,” said DSWA engineer Tom Kapushinski. “I learned how to generate new ideas, plan with a better approach, and how to change my old, worn-out writing techniques.”

The real measure of success is what the firm hears from its clients and business partners.  “The Workshop was a very appropriate message for us,” said Brent Start, P.E. a senior Project Engineer at DSWA. “We have already begun to focus on writing to our audience, communicating our thoughts clearly, and in a language our audience can understand and appreciate.”

Once thought of as “soft skill” training, Persuasive Writing is now a critical part of many companies’ essential-skills infrastructure. In fact, clear writing can have profound results. 

Damon S. Williams Associates is a civil and environmental consulting firm providing quality work to clients around the world.  DSWA was founded by Damon Williams in 1987 in Phoenix, Arizona and has grown to have offices in Phoenix, Arizona; Las Vegas, Nevada; Denver, Colorado; and Oakland, California. The company's specialized services include, Treatment Plant Design, Studies and Modeling, Construction Administration, Utility Management, Infrastructure Design, and I & C Engineering.