National retailer Stage Stores recently wrapped up a one-day Business Writing Workshop for managers from its marketing and operations departments.

Among the 30 managers who attended the Persuasive Writing training, most are communications professionals who are responsible for communicating across the company, including with employees at over 656 stores in 33 states. They’re responsible for creating marketing and point-of-purchase materials, policy and procedure manuals, investor relations, and more.

Even though most were trained in marketing communications, with years of experience behind them, they were surprised by the new ideas and Persuasive Writing Techniques they learned.

Paula Pendergrass, a Stage Stores marketing manager said, “Very thought-provoking…it gave me a chance to reflect on what my writing should be. I will definitely use what I learned.”

Denise Wright, from investor relations agreed. “What a great workshop. It was a wonderful reminder to keep my writing clear.”

“Invaluable,” said Julie Villarreal. “I learned to thrill my readers, turn off the editor, and ask insightful questions…great tips and a lot of fun!”

Heather Brantley, a Stage Stores internal communications writer said, “This is great thinking from a different perspective…it helped understand my readers and how I communicate change through our stores.”

About Stage Stores
Stage Stores brings nationally recognized brand name apparel, accessories, cosmetics and footwear for the entire family to small and mid-size towns and communities with over 656 stores in 33 states.

The company operates under the Bealls, Palais Royal, and Stage names throughout the South Central states, and under the Peebles name throughout the New England, Mid-Atlantic, Southeastern, and Midwestern states.

John Sturtevant teaches sales and marketing professionals how to speak their reader’s language, and how to communicate in a way that is relevant, meaningful, and useful to their readers.